In 2025, Florida’s small businesses face greater competition — not only from local players, but from nationwide brands expanding their digital reach. Whether you run a retail shop in Miami, a dental clinic in Orlando, or a contractor business in Tampa, staying top-of-mind with potential customers requires consistent, personalized communication.
That’s where marketing automation comes in.
The right automation tools allow business owners to streamline their emails, track leads, improve sales funnels, and stay connected with customers — without spending hours each day on repetitive tasks. Below, we explore a range of powerful marketing automation solutions that are helping Florida businesses grow smarter and faster this year.
Zoho offers a full suite of business tools, and its marketing automation solution stands out for its deep integration with CRM, email campaigns, and customer journeys. Small businesses in Florida love it for its flexibility and competitive pricing.
Well known among e-commerce businesses, Klaviyo helps local online retailers in Florida build automated email flows and SMS campaigns that drive real revenue. It’s especially useful for Shopify and WooCommerce integrations.
ActiveCampaign blends CRM, email marketing, and automation into one intuitive platform. For service providers and consultants, its behavioral automation and lead scoring can be game changers.
For businesses looking to connect multiple apps and automate workflows across platforms like Shopify, Google Sheets, Facebook, and more, Make is a low-code solution that saves time and boosts efficiency.
Mautic is an open-source marketing automation platform that gives full control over data and customization. For Florida tech companies or agencies looking to host their own solution, it’s a flexible, affordable option.
Salesforce continues to be a robust enterprise solution used by growing Florida businesses that need deep CRM, automation, and AI-driven marketing insights. While it requires a learning curve, it’s incredibly powerful at scale.
Known for its email marketing roots, Mailchimp now offers customer journeys, automation triggers, A/B testing, and reporting. It’s a great fit for local businesses that need simple-to-use marketing features with strong brand appeal.
Dotdigital caters to data-driven marketers looking for cross-channel communication. Its personalization and AI-powered segmentation tools help Florida e-commerce businesses drive repeat sales.
HubSpot is a favorite among Florida service-based businesses thanks to its free CRM, email automation, landing pages, and built-in analytics. It’s perfect for businesses that want an all-in-one solution to grow their lead pipeline.
While not a tool in itself, EmailToolTester is a great resource for Florida entrepreneurs evaluating marketing software. It provides unbiased reviews and testing insights to compare features, usability, and deliverability.
This versatile platform is ideal for local businesses looking for all-in-one tools. From email marketing and automation to landing pages and webinars, GetResponse helps streamline online engagement.
Leadfeeder helps Florida B2B companies identify who visits their website — even if visitors don’t fill out a form. By integrating with CRMs and automation tools, it turns anonymous traffic into potential leads.
Pipedrive is a sales-focused CRM that’s ideal for Florida small businesses managing direct outreach and deal pipelines. With built-in email automation and lead segmentation, it’s great for tracking conversions.
Sender offers an affordable solution for email automation with solid design tools, automation triggers, and analytics. Perfect for small business owners who want simple, effective campaigns without the high cost.
Omnisend is built for e-commerce, offering automated workflows via email, SMS, and push notifications. Florida-based online stores love it for its abandoned cart recovery and targeted promotions.
Every business has different goals — some focus on capturing leads, others on nurturing existing customers or boosting online sales. When choosing a marketing automation tool, Florida small business owners should consider:
Most tools today offer free trials or demos — take advantage of these before committing.
Marketing automation isn’t just for big corporations anymore. Florida’s local businesses are embracing automation to reclaim their time, engage more effectively, and grow more predictably in a digital-first world.
At Florida Digital Growth Solutions, we help businesses set up and integrate marketing automation tools tailored to their industry, goals, and budget. Whether you’re a first-time user or switching from a platform that no longer fits your needs, we’re here to support your digital growth journey.
Need help picking or implementing a marketing automation tool?
Let’s talk — we’ll guide you through the options and set up what’s right for your business.
